product hunt buckley hyper huntpanzarinotechcrunch

Product hunt buckley hyper huntpanzarinotechcrunch how to#

Audience attention is concentrated on the highest-ranking posts.īut that doesn't mean you should fish for upvotes at any cost. Product Hunt is similar to Google search in that few people look past the first results. To get there, it has to attract a lot of upvotes and engagement. To launch successfully on Product Hunt, your product needs to make it to the front page. Plus, when you hit the top five products of the day, you're featured in the next day's Product Hunt digest email. We'll expand on this point in the conversion goal section right below. Ten thousand site visits could turn into 1,000-3,000 genuine leads for your business. While these numbers aren't exceptional, remember that conversion rates tend to be strong because Product Hunt's audience members are innovation fanatics. Products that hit the #1 spot can gain over 10,000 uniques. We’ve found that products that make it to the bottom of the front page can expect over 2,000 unique visitors on launch day. Instead, it's a high-quality PR event that can help you grow a base of early adopters and build traction. It’s not something you iterate on and try to make profitable and sustainable. This is the true value of Product Hunt in the customer acquisition landscape: validation and early traction. If they like yours, they'll become its first advocates. Not only are they willing to use your product while you iron out the kinks-they actually enjoy it.īetter yet, early adopters tend to share their opinions of new products with their networks. They’re essential for product validation, customer development, and momentum. That should make marketers' alarms go off.Įarly adopters get products off the ground.

Product hunt buckley hyper huntpanzarinotechcrunch how to#

How to convert website visitors into customers.Product hunt josh 60m product huntpanzarinotechcrunch how to# When you launch products on Product Hunt, you're reaching an audience that's actively looking for new and exciting products to try. Let's explore the PH methodology we've uncovered. It's not the gamble that getting on TechCrunch or hitting the front page of Hacker News is. Makers or hunters post their products to Product Hunt.Members of the PH community upvote their favorites and leave comments.Products with a high quantity and quality of upvotes rise to the top and generate thousands of website visits.What we learned in our research is that there is a right way to do it. Think of PH as Reddit for product launches, but with a kinder community. PH has proven itself to be the most effective place to launch and discover startups. Many household names got their start on Product Hunt: Robinhood, Gimlet, and Houseparty-to name a few. We cross-checked their advice and got to the bottom of hitting Product Hunt's front page. You don't get redos.įor this playbook, we interviewed 14 of the most successful hunters and makers. The fund is launching as a straight up venture effort, with a bit of gas added by the Product Hunt association.You won't be allowed to post the same product again for six months-and that's only for total redesigns. The team will be writing $300k checks for 5% of very early companies in any arena that seems promising to the partnership in a fixed deal structure that mirrors Y-Combinator. The fund is taking applicants worldwide though notes that some countries present legal complexities for investment. The fund will exist as a ‘sister company’ to Product Hunt. Product Hunt, however, is the first of what the team says will be many companies it will own, create and operate in order to provide ‘direct value’ to its portfolio companies. I had a chat with Buckley, Curtis and Cantor about the new fund and company and the way that they hoped to differentiate Hyper in a world of aggressively service-oriented venture firms. The Hyper concept sounds fresh in combination, if not in components.Ī short list of some of the people involved as advisors, mentors or investors themselves includes Alexis Ohanian, Founder of Seven Seven Six, Serena Williams, Alfred Lin of Sequoia, Garry Tan of Initialized, Harry Stebbings, Jeffrey Katzenberg, Naval Ravikant, Owen van Natta, Ryan Hoover, Ryan Tedder of OneRepublic and Sriram Krishnan of a16z. It’s a pretty eclectic group, but if you squint you can see the shape of the ambitions that Hyper has reflected in the parties involved.

A mix of media, venture and product figures is probably the right way to go if you want to back yourself into a media empire funded by venture capital returns.

Hyper itself is trying to establish two lines of business.